Privacy Policy

Effective Date: January 1, 2024

Last Updated: January 1, 2024

At Parc Lumiere, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our amusement park, use our website, or interact with our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Purchase tickets or season passes
• Register for park memberships or loyalty programs
• Make reservations or bookings
• Contact us through our website, email, or phone
• Participate in surveys, contests, or promotional activities
• Subscribe to our newsletters or marketing communications
• Use our mobile applications or smart park technology

This personal information may include:

• Full name and contact information (email, phone number, address)
• Date of birth and age verification information
• Payment information (credit card details, billing address)
• Emergency contact information
• Dietary restrictions and accessibility requirements
• Preferences and interests related to park activities

Automatically Collected Information

When you visit our park or use our digital services, we may automatically collect certain information through various technologies:

• Device information (IP address, browser type, operating system)
• Location data (when using our mobile app with permission)
• Usage patterns and interaction data with our attractions
• Security camera footage within park premises
• Smart wearable device data during your park visit
• Website analytics and performance metrics

How We Use Your Information

We use the collected information for various legitimate business purposes, including:

Service Delivery

• Processing ticket purchases and managing park admissions
• Providing personalized park experiences and recommendations
• Managing queue systems and ride reservations
• Delivering customer support and responding to inquiries
• Facilitating mobile payments and digital transactions

Safety and Security

• Ensuring the safety and security of all park visitors
• Monitoring park activities through security systems
• Investigating incidents and maintaining detailed records
• Implementing emergency procedures and contact protocols
• Complying with health and safety regulations

Marketing and Communication

• Sending promotional emails and marketing communications
• Personalizing advertising and special offers
• Conducting market research and customer satisfaction surveys
• Analyzing visitor trends and improving park services
• Managing loyalty programs and member benefits

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our park, conducting business, or providing services to you. These providers are contractually bound to protect your information and use it only for specified purposes.

Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, property, or safety, or that of our visitors or others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, subject to the same privacy protections.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of sensitive data during transmission and storage
• Regular security assessments and vulnerability testing
• Access controls and authentication procedures
• Staff training on data protection and privacy practices
• Secure data backup and recovery systems
• Compliance with industry security standards

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability

• Request access to the personal information we hold about you
• Receive a copy of your data in a portable format
• Understand how your information is being processed

Correction and Update

• Correct inaccurate or incomplete personal information
• Update your contact details and preferences
• Modify your marketing communication preferences

Deletion and Restriction

• Request deletion of your personal information (subject to legal requirements)
• Restrict processing of your data in certain circumstances
• Object to processing based on legitimate interests

Withdrawal of Consent

• Withdraw consent for marketing communications at any time
• Opt-out of non-essential data collection
• Disable location tracking and analytics

Cookies and Tracking Technologies

Our website and mobile applications use cookies and similar tracking technologies to enhance your experience and collect usage information. We use the following types of cookies:

• Essential Cookies: Necessary for website functionality and security
• Performance Cookies: Help us analyze website usage and improve performance
• Functional Cookies: Remember your preferences and personalize your experience
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

You can manage your cookie preferences through your browser settings or our cookie consent tool. Please note that disabling certain cookies may affect website functionality.

Children's Privacy

Parc Lumiere welcomes visitors of all ages, and we are committed to protecting the privacy of children. We do not knowingly collect personal information from children under the age of 13 without parental consent. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can remove such information from our systems.

International Data Transfers

As a Canadian-based business, your information is primarily processed and stored within Canada. However, some of our service providers may be located in other countries. When we transfer information internationally, we ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of information and the purpose for which it was collected.

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We are committed to addressing your privacy concerns promptly and will respond to your inquiries within 30 days of receipt.